Deadlines Don’t Bite is a campaign designed to reframe stress culture in creative industries. The objective: build a visual identity that makes time management feel empowering rather than threatening.
The concept leans into friendly monster characters, hand-drawn textures, and warm color palettes that soften the anxiety often tied to time pressure. The campaign rolled out as a set of posters, social content, and digital reminders to encourage healthy habits among design students and professionals alike.
By making time less terrifying, Deadlines Don’t Bite creates a fresh, optimistic narrative around productivity.
Campaign Identity | Illustration | Social Media | Poster Design
