Intro: Ghost Grounds is a conceptual café brand blending eerie supernatural themes with modern coffee culture, designed to evoke a mysterious yet welcoming vibe.
Client/Audience: Created as a personal branding project targeting fans of alternative, spooky aesthetics and café culture enthusiasts.
Roles: Brand strategist, logo designer, visual identity creator, social media campaign designer.
Tools: Adobe Illustrator, Photoshop, InDesign.
Reflection: This project allowed me to merge storytelling with design, crafting a unique atmosphere through rich browns, spectral typography, and glitch motifs. It strengthened my ability to create immersive brand experiences that resonate emotionally.
