In 2023, Ghost Grounds emerged as a conceptual café blending the eerie calm of the supernatural with modern coffee culture. The brand needed a bold identity that balanced haunting intrigue with a welcoming spirit, inviting patrons to “stay awhile... if you dare.”
The creative direction leaned into rich blacks, deep greens, and subtle glitch motifs, with a logo system featuring spectral typography and iconography inspired by haunted houses and ghost lore. The design extended across tactile coffee cups, moody packaging, and environmental graphics that echoed the brand's immersive tone.
This identity captures the atmospheric essence of Ghost Grounds and elevates it beyond novelty into a fully immersive brand experience.
Branding | Logo Design | Packaging | Interior Graphics | Apparel
