In 2023, Kung Fu Tea sought a refreshed brand identity that could modernize its image while retaining its bold, energetic spirit. As a beloved bubble tea brand, the goal was to elevate its visual language to better compete in a crowded beverage market, appealing to both loyal fans and new audiences.
The rebrand focused on bold type, high-contrast color palettes, and iconography inspired by motion, tea culture, and youth energy. The logo was reworked to be more balanced and scalable, while the supporting system introduced graphic patterns, dynamic layouts, and playful social media moments to reinforce the brand's personality across physical and digital touchpoints.
This new identity brings clarity, character, and consistency to Kung Fu Tea’s expanding global presence.
Branding | Packaging | Social Media
