Intro: Snoozy is a fun, bubbly skincare brand aimed at Gen Z consumers, focused on playful yet approachable branding.
Client/Audience: Personal branding project targeting young skincare enthusiasts who value self-care with a vibrant twist.
Roles: Brand concept development, logo design, packaging design, social media assets.
Tools: Adobe Illustrator, Photoshop, Procreate.
Reflection: Developing Snoozy helped me explore how color, typography, and illustration can create a brand personality that feels friendly and energetic, while staying fresh and engaging.
