Snoozy is a skincare brand designed for restful nights and intentional self-care. The brief called for a calming, sleep-oriented aesthetic that could stand out on shelves without shouting.
The identity blends soft gradients, gentle typography, and subtle celestial motifs to create a visual system that feels dreamy and nourishing. The product packaging and campaign visuals promote a slow-living lifestyle centered on nighttime rituals.
Snoozy successfully captures the intimacy of winding down, making skincare feel like a lullaby.
Branding | Packaging | Campaign Design | E-commerce
